Program
Wednesday, November 16 2011
Offline Arena
 |
Modorator Offline Arena: Maarten Ouweneel - Producer Exhibition Power |
| |
|
|
|
13:30u - 14:00u
"The new organization: crowdsourcing, co-creation & leave no trace"
Jesse Limmen - Magneet Festival
|
|
|
14:15u - 14:45u
"I wish you and your visitors a safe journey...!"
Daan Meijer - Director Sail Amsterdam 2010
|
|
|
15:15u - 16:00u
Behind the scenes of one of the most succesful Dutch exhibitions: CPhI
Annemieke Timmers - Brand Director CXPhI-UBM
Meer informatie over deze lezing >>
|
|
|
16:15u - 17:00u
(External) events: the vision and experience
Jan Smeets - Mr. Pinkpop
|
|
|
17:15u - 18:00u
Surprising, sharp, humorous...
Henk Westbroek
|
| |
19:00u - 21:00u
Program by Eventbranche
|
Online Arena
 |
Modorator: Joost Ter Waarbeek - JTW Consultants |
| |
|
|
|
13:00u - 13:30u
Event evaluations through social media: opportunities and pitfalls
Ivo Langbroek - Innovation Officer Blauw Research
|
|
|
14:00u - 15:30u
Program by IAB Taskforce Social
|
|
|
14:00u - 14:30u
Lowleaks: an activation around Lowlands
Stef de Jong - Social Strategist at Isobar Nederland
|
|
|
14:30u - 15:00u
Generate an online buzz for your offline event
Simon van Cleeff - Partner The Young Generation
|
|
|
15:00u - 15:30u
How do you stay relevant in the perception of your target audience?
Martijn Wilbrink - Managing Director Creative
|
|
|
15:45u - 16:15u
Program by IAB Taskforce Search
Search engine marketing for event marketing
Wolter Tjeenk Willink - Directorr Traffic Builders, chairman Taskforce Search IAB
|
|
|
16:30u - 17:00u
Program by IAB Taskforce Video
Online video for the event industry
Mark Wilmont - Chairman IAB Taskforce online video
|
|
|
17:15u - 17:45u
Program by IAB Taskforce Mobile
Mobile marketing & advertising: status and opportunities for events?
Len Clabbers - Director Nakko
|
|
|
18:00u - 21:00u
Nightlife Café
|
Thursday, November 17, 2011
Offline Arena
 |
Modorator Offline Arena: Thom Ummels - founder and director BV De Nieuwe Aanpak |
| |
|
|
|
11:45u - 12:45u
Eindhoven's approach for Crowd Management activities in practice
Lo Boelhouwers- Lo Boelhouwers Event Management
Risk analysis and solutions in the field of crowd management
Tinus Kanters - Eindhoven
Audience measurement
Joeri Hessels - Respons
|
|
|
13:15u - 13:45u
The Netherlands at Olympic level
Daniël Kruithof - Projectleader VNG - Olympisch Plan
|
|
|
14:00u - 14:30u
The Event Assistent
Peter van Eick - casusmanager Evenementenvergunning - Slim geregeld, goed verbonden. A program of the Ministry of Economic Affairs, Agriculture and Innovation
|
 |
14:45u - 15:15u
Offline versus Online. The online processing of an online festival nightmare
Bas Koopman - Bureau BlauwGeel
|
|
|
15:30u - 16:00u
Sustainability of events
Louis van Swelm - Market Manager MVO - Netbeheerder Liander
|
Online Arena
|
Moderator Online Arena: Joost Ter Waarbeek director - JTW Consultants |
| |
|
|
|
11:30u - 12:00u
Value of an app for your event
Patrick Snijders - founder OneSixty - Mobile Concepts
|
|
|
12:15u - 12:45u
Succesfu online marketing strategies for events
Frans Appels - Director Netprofiler
|
|
|
13:15u - 13:45u
Program by IAB Taskforce Mobile
Mobile marketing & advertising: status and opportunities for events?
Michiel Ebeling - Chairman IAB Taskforce Mobile
|
|
|
14:00u - 15:30u
Program by IAB Taskforce Social
|
|
|
14:00u - 14:30u
Lowleaks: an activation around Lowlands
Stef de Jong - Social Strategist at Isobar Nederland
|
|
|
14:30u - 15:00u
Generate an online buzz for your offline event
Simon van Cleeff - Partner The Young Generation
|
|
|
15:00u - 15:30u
How do you stay relevant in the perception of your target audience?
Martijn Wilbrink - Managing Director Creative
|
|
|
15:45u - 16:15u
Program IAB Taskforce Search
Search engine marketing for your event marketing
Wolter Tjeenk Willink- Director Traffic Builders, chairman Taskforce Search
|
|
|
16:30u - 17:00u
Program IAB Taskforce Video
Online video for eventbranche
Mark Wilmont - chairman IAB Taskforce online video
|
All lectures are in Dutch.