Trends in event-business
The value of live communication, in an age of more and more digitization of personal contacts, is growing. Increasingly, companies and institutions see events as a strategic component in the marketing mix. Events are used as image building, branding, sponsorship, such as 'fundraiser' for good causes and charities or for communication with an important message. Commercial, social or promotional.

Consumers expect high quality
Consumers expect an event where everything is optimally organised such as programming, logistics, decor, catering, infrastructure, etc. The ability to interact and share is stronger than ever. The consumer wants to gather information, determine his program, commenting and sharing experiences with friends and large groups of strangers before, during and after the event.

Festivak responds the needs of consumers
How do you build an online community around your event? What do visitors expect of organizers online? This and more you hear during Festivak 2011.

The following topics are covered:
- Mobile applications
- Safety
- Use of Social Media
- Community Management
- Corporate Social Responsibility

By visiting Festivak you expand your knowledge through lectures, symposia, presentations and exhibitions.